3/54 MENTOR | Uber Local: Know Your Destination

uber local funuber local texturedNOTATION: The idea is to create a new Uber service that embodies the concept of Uber as a mentor. I chose the word “guidance” as a project theme and created a mock-logo, written concept, and itemized features for a new service called Uber Local: Know Your Destination.


PROTOTYPE CONCEPT: With Uber Local: Know Your Destination, you travel in distinctive forms of transportation only found in certain parts of the world using the Uber App. Travel with and like the locals for a one-of-a-kind, destination-based experience. Uber Local enables you to explore new destinations with the tap of a button.

SERVICE FEATURES + MENTOR:

  • map out your own custom tours with a single designated tour guide (empowering/reliable)
  • travel like a local with the locals (encouraging)
  • get an upfront estimate (trustworthy)
  • select from pre-planned tours (guiding/safe/experienced/reliable)
  • standard on-demand transportation (empowering)
  • see tour and tour guide reviews and ratings (helping)
  • no signing up, paying, or planning in advance; summon on the spot (empowering)

BENEFIT OF USING UBER LOCAL:

  • an app you know and trust in an unfamiliar place
  • currency and language of your choice so you’re in control
  • hassle-free tours on your schedule

BENEFIT OF THE BENEFIT:

  • worry-free travel
  • familiarity and comfort
  • clear pricing and trip planning
  • only at a specific destination, only with Uber
  • Uber provides local guides on local rides

LOCALIZATION TARGETS & TRANSPORTATION TYPES: 

  • Havana, Cuba: Cocotaxi
  • Venice, Italy: Gondola
  • Madeira, Portugal: Toboggan
  • Athabasca Glacier, Canada: TerraBus
  • Faisalabad, Pakistan: Tangah
  • Hanoi, Vietnam: Cyclo
  • Nile & Red Sea, Egypt: Felucca
  • Nationwide, Philipines: Habal Habal
  • Nationwide, Thailand: Tuk-tuk
  • Nationwide, Kenya: Matatu

JOURNAL:

 

© Diana Davis, All Rights Reserved | www.freshsavagery.com

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s