NOTATION: The idea is to create a new Uber service that embodies the concept of Uber as a mentor. I chose the word “guidance” as a project theme and created a mock-logo, written concept, and itemized features for a new service called Uber Local: Know Your Destination.
PROTOTYPE CONCEPT: With Uber Local: Know Your Destination, you travel in distinctive forms of transportation only found in certain parts of the world using the Uber App. Travel with and like the locals for a one-of-a-kind, destination-based experience. Uber Local enables you to explore new destinations with the tap of a button.
SERVICE FEATURES + MENTOR:
- map out your own custom tours with a single designated tour guide (empowering/reliable)
- travel like a local with the locals (encouraging)
- get an upfront estimate (trustworthy)
- select from pre-planned tours (guiding/safe/experienced/reliable)
- standard on-demand transportation (empowering)
- see tour and tour guide reviews and ratings (helping)
- no signing up, paying, or planning in advance; summon on the spot (empowering)
BENEFIT OF USING UBER LOCAL:
- an app you know and trust in an unfamiliar place
- currency and language of your choice so you’re in control
- hassle-free tours on your schedule
BENEFIT OF THE BENEFIT:
- worry-free travel
- familiarity and comfort
- clear pricing and trip planning
- only at a specific destination, only with Uber
- Uber provides local guides on local rides
LOCALIZATION TARGETS & TRANSPORTATION TYPES:
- Havana, Cuba: Cocotaxi
- Venice, Italy: Gondola
- Madeira, Portugal: Toboggan
- Athabasca Glacier, Canada: TerraBus
- Faisalabad, Pakistan: Tangah
- Hanoi, Vietnam: Cyclo
- Nile & Red Sea, Egypt: Felucca
- Nationwide, Philipines: Habal Habal
- Nationwide, Thailand: Tuk-tuk
- Nationwide, Kenya: Matatu
JOURNAL:
MY PROJECT 54 