NOTATION: The idea is to be “honest” and “direct” about some of the painful realties of urban dwelling. Uber: Billboard Truths shows how Uber might just be the solution. Truth #1 is inspired by things that suck about RVA.
PROTOTYPE: “Ride With Uber”
- The roads are more potholes than roads at this point
- Whoever designed the “new” bus system is an idiot
- Half of the streets in the Fan are missing street signs
- Street parking is underrated and overpriced
- It’s too expensive to have a pass and too much of a pain to have change for tolls
- The parking meters here will eat your money
- Who wants carry cash to tip the valet driver
- Monument Avenue will make you have to pee
- RVA is not designed for bike riding
JOURNAL:
MY PROJECT 54 