NOTATION: The idea is to “openly” and “honestly” say what everybody is thinking, in the context of Uber. This Uber: Billboard Truths is inspired by the reality that owning a car can suck, and isn’t always worth it for everyone. And with Uber, you no longer have to be a car owner.
PROTOTYPE: “You Can Always Uber”
- Paying for expensive car insurance
- Having a monthly car payment
- Having to deal with unexpected break downs
- Needing somewhere to park your car
- Paying for a parking spot at your apartment complex and/or job
- Waiting at the mechanic for hours
- Paying for expensive car repairs
- Keeping up with regular car maintenance
- Pumping gas in the freezing cold
- Having to wash and vacuum your car regularly
JOURNAL:
MY PROJECT 54 