NOTATION: The idea is that people make anonymous, online confessions about their driving. This Uber: Billboard Confessions is based on people admitting what really caused them to get into an accident. Uber “encourages” and “helps” you to get there safely and responsibly.
PROTOTYPE: “Make No Mistakes With Uber”
- Drunk driving / driving high
- Driving with sleep deprivation
- Texting / calling / social media
- Changing the music
- Doing makeup and hair routine
- Driving without a license / knowing how to drive
- Distracted driving
JOURNAL:
MY PROJECT 54 