NOTATION: The idea is for Uber to collaborate with the Salvation Army every fall. Uber drivers in participating areas are provided with donation boxes to store in their trunks in order to collect donated winter clothes from Uber passengers. Uber is “helping“, encouraging“, and “fostering” a community effort to help those in need by providing the service and collaborating with Salvation Army. I created the imaginary service concept Uber//Salvation: Winter is Coming, a gif prototype, and a written concept.
PROTOTYPE CONCEPT | Uber//Salvation: Winter Is Coming is an annual Fall collaboration to collect and provide winter clothes for those in need within participating communities. Uber donates to the cause by providing paid incentives to drivers, encouraging them to participate in the program. They all offer points-based rewards to Uber passengers for donating. Uber promotes, collects, and delivers the donations to Salvation Army, who distributes the donated items for free to registered soup kitchens, homeless shelters, churches, and charity organizations that pass out the clothing items. Uber also hosts pop-up-shop events in different neighborhoods where people can come “shop” for what they need.