FINAL PROJECT | Chasing Down Inspiration

A short video with thoughts on where inspiration and creativity come from + 7 tips on how to find inspiration.



Since the beginning of time, humans have been imagining, dreaming, and creating the impossible and the unreal. It’s a calling we all must answer in one way or another; the timeworn call to build, invent, explore, innovate, and create. Because it’s in our DNA, strung into the very fibers which make us human.

You’ll find it in hidden in ruins, ancient and curious. Feel it resonate throughout the natural world, wondrous and frightening. Remember it in rhythm and sound. What we’re talking about here is what has been swept behind a misty veil of worlds long past, it’s the lost and found  origins of our humanity.

This bewildering and staggering collection of things dreamt, built, and created by mankind is your origin story. No matter what you look like, how much or little you have, or where you come from – we’re all human. From the ancient pyramids of Giza to the Eiffel Tower, our human ancestors built the world we live in today. This ability to be inspired and to create something from nothing exists in each and every one of us. Never forget that.

Inspiration is a tricky thing. Throughout history, we have tried to pin it down, summon it from the shadows, bottle it, and call it down from the heavens. It’s had many names: Óðr, muse, daemon, Pythia, angel, and straight-up divine intervention. It’s there when you’d least like it, and in the wind the moment you need it. Maybe you’ll get lucky and hear a tune carried by the wind and capture it before it disappears. Or a vivid dream will wake you up in the middle of the night, leaving you inspired and compelled. But sometimes, in the words of Jack London, “You can’t wait for Inspiration. You have to go after it with a club.”


1. Acknowledge that art & fear go hand in hand, because nothing is the opposite of creation. A blank piece of paper, billboard, or canvas all represent nothing. And let’s face it – absolute nothingness is pretty much terrifying.

2. You will make mistakes, have bad ideas, and even hard fail at times. And that’s totally normal and OK so long as you try, try again.

3. When you find inspiration is hiding from you, summon it with the ancient power of ritual. Light a scented candle, burn smokey incense, lower the lights, and play alluring music. Tempt it into your life.

4. Go out into the wilderness, stargaze on the roof of your car, and walk down crooked allies. The most inspiring thing in this world, is the world itself.

5. Find a live performance to go to, stop and listen to the musicians busking on the street, or watch a movie. Kinetic energy sparks creativity into life.

6. Take a big breath and put it all on pause. Sit quietly in peace, carve out a cozy nook to read in, or visit somewhere sacred to you.

7. Last but not least, never stop creating & never give up.


Where Does Creativity Come From

Run Away Species

Evolution of Human Artistic Creativity

Creative Collaboration is What Humans Do Best

Elizabeth Gilbert: Is Creativity Divinely Inspired?

50 Ways to Find Inspiration

Why Inspiration Matters

Inspire Instead of Motivate


54/54 REFLECTION | Cheerio!


THOUGHTS ON PROJECT 54: This class is INTENSE!!! I had my moments early in the semester when I honestly thought “this is the worst project idea ever”. Turned out that I was wrong. Although Project 54 is challenging and sometimes nerve-racking, it’s a great opportunity to push yourself to create, explore, discover, and ask lots of questions.

It’s also a great opportunity to meet other MassComm students and collaborate. This class teaches you how to spark curiousness, chase down creativity, and produce ideas – the good, bad, and ugly. Thank you Professor Sherman & Professor Davis for all of your hard work, support, effort, and encouragement.


  • Not everything you create is good. Some of it is terrible, and that’s OK.
  • Art starts with ideas.
  • Know why you are doing what you’re doing. Have strong reasons.
  • Asks a million questions. A few of them might be dumb but no one cares at the end of the day.
  • Answer questions for yourself. Find those answers.
  • Collaborate with as many people as possible. It sparks new creative territories.
  • Find inspiration.
  • Creating something is better than creating nothing. Never stop creating.
  • Find out what you’re good at and what you’re not.
  • Journaling by hand isn’t so bad.

THINGS MADE FOR PROJECT 54: I created a lot of stuff! Here are a few prototype designs I had fun making for Project 54.

VIDEOS: Videography is NOT my strong suit, but I had a lot of fun making some video mashups for Project 54.

VCU AD PORTFOLIO SHOW: Thank you for the chance to participate! I had a lot of fun prepping for the show by crafting handmade flowers and coordinating the display. It was also great to get some very professional and useful critiques on my work.

LOOK BACK: Some of my favorite captured moments.


52/54 DO YOU | Uber Is Super Convenient, Even if You’re Not a Fan

screen shot 2019-01-09 at 10.04.57 pmNOTATION: The truth is that I worked for Uber in Oregon for 1 year, and I’ve been an on and off Uber rider since they launched where I was. And while there are many things to love about Uber, there are some things that just… aren’t… that… great. I’m personally not a fan, but I find myself using it anyways.

The internet/universe has spoken. Despite Ubers meme-worthy existence and being smeared in every way possible, Uber is likely here to stay. No matter what you have to say about it, and despite the fact that you might even outright dislike Uber, it all comes back to the fact that Uber is memorable, useful, and convenient.





50/54 LATERAL | Billboard Confessions #3

billboard confessions 3NOTATION: The idea is that people make anonymous, online confessions about their driving. This Uber: Billboard Confessions is based on people admitting what really caused them to get into an accident. Uber “encourages” and “helps” you to get there safely and responsibly.

PROTOTYPE: “Make No Mistakes With Uber”

  • Drunk driving / driving high
  • Driving with sleep deprivation
  • Texting / calling / social media
  • Changing the music
  • Doing makeup and hair routine
  • Driving without a license / knowing how to drive
  • Distracted driving




48/54 LATERAL | Billboard Confessions #2

billboard confessions 2NOTATION: The idea is to anonymously submit confessions about things you shouldn’t have done as a driver. This Uber: Billboard Confessions is inspired by admitting you were a bad driver. Uber does the driving for you and does the rest of us a favor.

PROTOTYPE: “Uber Will Save You From Yourself”

  • Breaking the law
  • Aggressive driving
  • Road rage
  • Littering
  • Illegal parking
  • Not leaving a note





46/54 LATERAL | Billboard Confessions #1

billboard confessions 1NOTATION: The idea is to start a social media campaign where people anonymously submit anecdotal confessions about dumb, regretful, or embarrassing things they’ve done as a driver. The campaign will connect people on a humorous and human level while not so subtly pointing out that some people should just Uber everywhere. Uber “helps” people that suck at driving get places. This Uber: Billboard Confessions is inspired by the topic of new drivers.

PROTOTYPE: “Uber, Please.”

  • Times you should’ve left a note
  • Near accidents
  • Actual accidents
  • Embarrassing moments
  • Dangerous maneuvers
  • Team invincible
  •   Beginners luck




44/54 LATERAL | Billboard Truth #3

truth 3NOTATION: The idea is to “openly” and “honestly” say what everybody is thinking, in the context of Uber. This Uber: Billboard Truths is inspired by the reality that owning a car can suck, and isn’t always worth it for everyone. And with Uber, you no longer have to be a car owner.

PROTOTYPE: “You Can Always Uber”

  • Paying for expensive car insurance
  • Having a monthly car payment
  • Having to deal with unexpected break downs
  • Needing somewhere to park your car
  • Paying for a parking spot at your apartment complex and/or job
  • Waiting at the mechanic for hours
  • Paying for expensive car repairs
  • Keeping up with regular car maintenance
  • Pumping gas in the freezing cold
  • Having to wash and vacuum your car regularly




42/54 LATERAL | Billboard Truth #2

truth 2NOTATION: The idea is to “tell the truth” and to “be candid“. This Uber: Billboard Truths concept is inspired by things that aren’t that great about city parking. Take an Uber and you can skip all of that.

PROTOTYPE: “Just Uber”

  • It’s a possibility that you could pay $3 for street side parking only to have your car broken into
  • Looking for parking is stressful
  • Finding a parking spot downtown takes 20 minutes
  • Sometimes you park so far away you wonder why you even bothered to drive
  • Renewing your meter payment every two hours is a pain
  • Parking tickets aren’t worth it
  • Parking decks are overpriced and overfull




40/54 LATERAL | Billboard Truth #1

truth 1NOTATION: The idea is to be “honest” and “direct” about some of the painful realties of urban dwelling. Uber: Billboard Truths shows how Uber might just be the solution. Truth #1 is inspired by things that suck about RVA.

PROTOTYPE: “Ride With Uber”

  • The roads are more potholes than roads at this point
  • Whoever designed the “new” bus system is an idiot
  • Half of the streets in the Fan are missing street signs
  • Street parking is underrated and overpriced
  • It’s too expensive to have a pass and too much of a pain to have change for tolls
  • The parking meters here will eat your money
  • Who wants carry cash to tip the valet driver
  • Monument Avenue will make you have to pee
  • RVA is not designed for bike riding




38/54 INSPIRATION | Inspired Rides

tips_tileNOTATION: The idea is that Uber collaborates with local museums to “promote” and “provide” free, roundtrip rides to the museum in select cities. Uber connects people to the perfect place to find inspiration – museums of all sorts from science and transportation museums to art and history museums. Uber: Inspired Rides “supports” local museums and “encourages” people to turn to them for new ideas and new found inspiration. Uber passengers get free entry to the museum as well.

PROTOTYPE: Message Ideas with tag ending of “Catch an inspired ride with Uber on the house.”

  • You can always Netflix and chill another night.
  • Because it beats another night of staring at your crummy apartment wall.
  • Take a the time to take it all in.
  • Live your best life.
  • Because this is what you really need.
  • You deserve a break from it all.