NOTATION: The idea is to “tell the truth” and to “be candid“. This Uber: Billboard Truths concept is inspired by things that aren’t that great about city parking. Take an Uber and you can skip all of that.
PROTOTYPE: “Just Uber”
- It’s a possibility that you could pay $3 for street side parking only to have your car broken into
- Looking for parking is stressful
- Finding a parking spot downtown takes 20 minutes
- Sometimes you park so far away you wonder why you even bothered to drive
- Renewing your meter payment every two hours is a pain
- Parking tickets aren’t worth it
- Parking decks are overpriced and overfull
JOURNAL:
MY PROJECT 54 