42/54 LATERAL | Billboard Truth #2

truth 2NOTATION: The idea is to “tell the truth” and to “be candid“. This Uber: Billboard Truths concept is inspired by things that aren’t that great about city parking. Take an Uber and you can skip all of that.

PROTOTYPE: “Just Uber”

  • It’s a possibility that you could pay $3 for street side parking only to have your car broken into
  • Looking for parking is stressful
  • Finding a parking spot downtown takes 20 minutes
  • Sometimes you park so far away you wonder why you even bothered to drive
  • Renewing your meter payment every two hours is a pain
  • Parking tickets aren’t worth it
  • Parking decks are overpriced and overfull




Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s