NOTATION: The idea is to start a social media campaign where people anonymously submit anecdotal confessions about dumb, regretful, or embarrassing things they’ve done as a driver. The campaign will connect people on a humorous and human level while not so subtly pointing out that some people should just Uber everywhere. Uber “helps” people that suck at driving get places. This Uber: Billboard Confessions is inspired by the topic of new drivers.
PROTOTYPE: “Uber, Please.”
- Times you should’ve left a note
- Near accidents
- Actual accidents
- Embarrassing moments
- Dangerous maneuvers
- Team invincible
- Beginners luck
JOURNAL:
MY PROJECT 54 