46/54 LATERAL | Billboard Confessions #1

billboard confessions 1NOTATION: The idea is to start a social media campaign where people anonymously submit anecdotal confessions about dumb, regretful, or embarrassing things they’ve done as a driver. The campaign will connect people on a humorous and human level while not so subtly pointing out that some people should just Uber everywhere. Uber “helps” people that suck at driving get places. This Uber: Billboard Confessions is inspired by the topic of new drivers.

PROTOTYPE: “Uber, Please.”

  • Times you should’ve left a note
  • Near accidents
  • Actual accidents
  • Embarrassing moments
  • Dangerous maneuvers
  • Team invincible
  •   Beginners luck

JOURNAL:

 

© DIANA DAVIS, ALL RIGHTS RESERVED | WWW.FRESHSAVAGERY.COM

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