NOTATION: The idea is that Uber Eats collaborates with Starbucks as they roll out their fall menu items. Uber “facilitates” and “encourages” fall lovers to relax, get cozy, and enjoy. I came up with the idea Uber Eats + Starbucks: Pumpkin Spice Makes Everything Nice, a mock advertisement, and a written concept.

CONCEPT: Every Fall season, lovers of all things autumnal/Starbucks fans rejoice in the fall menu launch which Starbucks typically releases on the day of the Fall Equinox. It’s a primary facet of the multifaceted cult of autumn; the official starting point of PSLs and cozy sweaters. Uber Eats collaborates with Starbucks and hosts their fall menu on the Uber Eats app, found by clicking the 🎃 pumpkin spice emoji.

INSPIRED BY: 

“Not A PSL Fan? Here’s Everything Else Starbucks Has To Offer This Fall” – Refinery29

“A Man Tweeted to Stop with the Pumpkin Emojis, & This Autumn Loving Woman Dragged Him Into Next Year” – Bustle

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JOURNAL:

MISSING: THIS POST IS MISSING 1 OUT OF 3 JOURNAL PAGES. I RAN OUT OF TIME TO DO THE 3RD.

© DIANA DAVIS, ALL RIGHTS RESERVED | WWW.FRESHSAVAGERY.COM

 

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NOTATION: The idea is to imagine an Uber service that “encourages” and “empowers” people to slow down and smell the roses. I created Uber Slow: Take It All In, a service of Uber Local, which features relaxed cyclo tours in the Old Quarters of Hanoi, Vietnam. I created a mock logo, video, written copy, and a collaboration concept.

PROTOTYPE | Uber Slow: Take It All In

High speed this, ultra definition that. Everything seems to be zooming along faster than the speed of light: cars, information highways, data transfers, communications, mega highways, assembly lines, chat relays, news cycles… Like we are all just chasing the rabbit, and it seems to never end.

That’s why we all need a little bit of Uber Slow in our lives. A long pause to take it all in. Enjoy the experience, savor the sounds, catch a whiff of a wild array of aromas, and linger upon the glimpses of people passing as if they were slowly drifting snowflakes. Only in Hanoi, Vietnam can you spend the afternoons as captain of your own Uber Slow cyclo exploring the Old Quarter district. Here lie the original 36 Streets of Hanoi filled with merchants, bustling city life, and ancient architecture curiously mingling with the new. Plus a bit of everything in-between. Take your time. After all, everyone knows the tortoise beat the hare.

UBER & GOPRO COLLABORATION: The first 500 travelers to book a trip to Hanoi, Vietnam and summon an Uber Slow cyclo win a low-profile GoPro BodyCam so you can enjoy your trip without having to look through the lens of a camera. Submit your Uber Slow footage to win cash rewards.

INSPIRED BY:

Norwegian Slow TV

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JOURNAL:

© Diana Davis, All Rights Reserved | www.freshsavagery.com

NOTATION: The idea is to collaborate with a team of creators and think of ways to help remind city drivers that they can skip the stressful process of driving in traffic, looking for parking, paying for parking, and -worst of all – potentially running out of time on the meter only to receive a parking ticket after all of that!

CONCEPT: My idea for this collaboration is called Uber Notes: We Tell the Truth. Not only will Uber Notes “help” and “encourage” people to take an Uber, but it will also remind them of other Uber services and make “honest observations“. I wrote and assembled 9 Uber Notes for the prototype.

9 UBER NOTES:

1. (left on beater) Your car has been around the block. He’s old, wise, and somewhat trustworthy. But right now he’s shaking his head and thinking “Realllyyy??! I can’t believe you put an extra 20 miles on me just to go pick up a carry-out artisanal sandwich from some bougie farm-to-table joint!”. Next time, do your old pal a favor and try Uber Eats delivery.
2. (left on really nice car) We see you and your slick ride. Summon an Uber – save your baby from getting dinged and scraped up from close-quarter city parking. She’ll thank you later.
3. (left on oversized SUV/van) Next time you’re not lugging around an entire soccer team or doing a massive grocery haul, treat yourself to a stress-free Uber ride. You deserve it.
4. (left on moped/motorcycle) We totally get that you love the wind on your face and the open road. But next time the wind is being a dick and the roads are crap, just summon an Uber. We won’t tell a soul.
5. (left on a commercial truck/vehicle) When you’re not hauling heavy loads, save some GA$ and take an Uber. First ride is on us.
6. (left on a soft-shell Jeep Wrangler) Even the most rugged, most adventurous people out there can still enjoy not freezing their asses off. Next time the thermometer drops below 30 degrees, just call an Uber. Seriously. We won’t tell your buddies.
7. (left on car parked in paid street parking) We saw you park this morning. It wasn’t pretty, and it *definitely* was not a 3-point parallel parking job. You probably scraped the car behind you. Don’t worry; we’ll keep mum. We just think you should consider joining an Uber Pool for your commute to work. Just saying.
8. (left on car parked in paid street parking) Remember the opening scene in Office Space where Peter Gibbons and his co-workers are stuck in super stressful traffic? If you don’t, you should YouTube it right now. Anyways, that’s you. This is your life now. Or you could just take an Uber so you can sip your coffee and scroll Instagram in peace on the way to your terrible job. #choices
9. (left on car parked in paid street parking) We put some money on your meter so you wouldn’t get a ticket on top of the $3 you already paid for parking. You’re welcome. Also, next time you should just save yourself the hassle and take an Uber. No more driving in traffic, looking for parking, paying for parking, or potential tickets. You’re welcome again.

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JOURNAL: 

© Diana Davis, All Rights Reserved | www.freshsavagery.com

NOTATION: The idea is to imagine Uber in a future where interactive, 3D holograms with AI capabilities exist and Uber is the first to make the technology available on the consumer market. Their goal is to “help” you in life, so they create pocket sized projection pods which summon advisors, mentors, and life coaches that you can consult with anytime. I created a mock-logo for the product Uber Summon: Pocket Sized Mentors and a written prototype of the idea.

PROTOTYPE CONCEPT: With Uber Summon, using a portable pocket sized projection pod, you can literally summon any advisor, mentor, or life coach at the touch of a finger. Choose from our massive catalogue of pre-programmed AI characters, or become a Platinum Subscriber to create your own custom characters.

EXAMPLES OF AI HOLOGRAM ADVISOR CATEGORY TYPES:

• Celebrities
• Fictional Characters (TV, movies, books, etc.)
• Royalty
• Infamous Criminals
• Politicians
• Personal Friends, Family, & Acquaintances
• Pets & Animals
• Famous People Throughout History
• Authors, Musicians, & Writers
• And more!

MY TOP 10 MENTOR FIGURES:

1. Tenzin Gyatso (14th Dalai Lama)
2. Yoda (Star Wars Movie)
3. Lana Kane (Archer TV Show)
4. Sirius Black (Harry Potter Book)
5. Strider (Lord of the Rings Movie)
6. Luna the Cat (Sailor Moon Manga)
7. Bruce Lee (Celebrity)
8. My Parents (In Real Life)
9. Robert Downey Jr. (Celebrity)
10. Princess Diana (Royalty)

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JOURNAL:

© Diana Davis, All Rights Reserved | www.freshsavagery.com

NOTATION: The idea is to imagine how Uber would be a “thought leader” and “advisor” by simply being silent. I imagined the power of zen meditation and how it is used all over the world for many different purposes, from spiritual enlightenment to cognitive replenishment. I created the concept Uber Zen Pods: Find Peace of Mind, plus a mock logo, written prototype, and a list of service features.

PROTOTYPE CONCEPT: Uber Zen Pod collaborates with Bowlus Road Chief, builders of bullet trailers since 1934, and UK interior design firm YAMStudios to custom create the ultimate minimalist meditation room on wheels. Summon an Uber Zen Pod to your location for solo or group meditation sessions by the hour or by the day.

UBER ZEN POD FEATURES:

• Completely soundproofed from the outside world
• State-of-the-art air purification and circulation
• Ultrawhite minimalist interior design for a distraction free zone
• Hanging airplants and dimmable lights
• Temperature and humidity controlled climate
• Fold out beds, recliners, floor cushions, and floor mats neatly stowed in hideaway storage
• Wheelchair and service animal accessible

UBER ZEN POD AMMENITIES:

• Noise cancelling headphones
• Sensory deprivation masks
• Essential oils diffuser
• Hot and cold purified water dispenser

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JOURNAL: 

© Diana Davis, All Rights Reserved | www.freshsavagery.com

(Just a friendly reminder if you haven’t had a chance to yet!!! If you already have, then YAY!!!)

*EACH STEP MUST BE COMPLETED FOR FULL CREDIT

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SET UP YOUR BLOG THEME

• Refine your blog by exploring the “My Site” button on the top left menu
• Scroll to “Personalize” on the left sidebar
• Select the “Themes” button to pick a theme for the blog
• Set the search filter to “Free”
• Type “Satellite” into the search bar and hit enter
• Select the search result tile to preview the theme and then select “Activate this design FREE”

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CHANGE YOUR GENERAL BLOG SETTINGS

• Change your settings by going to the “My Site” button on the top left menu
• Scroll to “Configure” on the left side bar
• Select “Settings”
• Under the tab “General”>”Site Profile” Customize your site title and site tagline then select “Save Settings”
• Scroll to set the time zone to “New York”
• Set your privacy to “Public”
• Select “Save Settings”

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CHANGE YOUR COMMENT SETTINGS

• Change your settings by going to the “My Site” button on the top left menu
• Scroll to “Configure” on the left side bar
• Select “Settings”
• Under the tab “Discussion” make sure the following items are switched ON with the slider buttons displaying the color blue or OFF with the slider buttons displaying the color gray:

• • • • “Default Article Settings” >”Allow people to post comments on new articles >ON
      • “Default Article Settings” >”Comment author must fill out name and email” >OFF
      • “Comment author must be registered and signed in” >ON
      • “Automatically close comments…” >OFF
      • Select “Save Settings”

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CUSTOMIZE YOUR PROFILE

• Select the circle icon next to the bell icon on the top right menu
• Fill out your profile information (Name, Public Display Name, and About Me)
• Include interesting information that won’t apply to most people in the class
• Upload a profile photo
• Select “Save Profile Details”

EMAIL YOUR BLOG URL

• Copy the URL of your blog’s home page [https://yourblogname.wordpress.com/]
• Compose an email and address it to: VCUAdvertising@gmail.com
• Write the subject line: Blog for [your first and last name]
• In the body of the email, do two things: 

• • • 1. Write the name you would like to be called in class. Sometimes a phonetic spelling is also appreciated. 
    • 2. Paste your blog’s URL [https://yourblogname.wordpress.com/]. Nothing else is needed in the email.

• Send that email!
• In a few days we will send you a confirmation that we got it.
• Only use the “VCUAdvertising@gmail.com” email address to send your URL. To communicate with Scott or Al about other things, let’s talk or use our VCU email addresses. We prefer talking.

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ONLINE HELP

If you have any questions about how to navigate WordPress please visit these links:

Search WordPress Support

https://en.support.wordpress.com/

How to Date & Schedule a Post

https://en.support.wordpress.com/schedule-a-post/

How to Add Media to Your Blog Post

https://en.support.wordpress.com/video-tutorials/add-content-and-media/

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NOTATION: The idea is to envision an Uber collaboration in the future.

Uber Portal: Don’t Blink is a collaboration with NASA which provides the first-ever human transportation via magnetic portals. The concept is based on real life NASA research. I created a mock logo and a video which carries the mentor traits of “epic journeys” and “empowerment“, plus the message of what Uber could look like in the future.

PROTOTYPE RESEARCH: 

“Hidden Portals in Earth’s Magnetic Field“

https://www.nasa.gov/mission_pages/sunearth/news/mag-portals.html

“Stargates and Hidden Portals on Earth and in Space”

https://www.gaia.com/lp/content/stargates-hidden-portals-earth-space/

“Magnetospheric Multiscale Mission”

https://en.wikipedia.org/wiki/Magnetospheric_Multiscale_Mission

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JOURNAL:

 

© Diana Davis, All Rights Reserved | www.freshsavagery.com

 

NOTATION: The idea is to create a custom transportation service tailored specifically for people living with impaired vision and/or blindness. Uber Tactile features transportation vans that are braille and tactile oriented for vision impaired clients with a focus on the silent but present mentor traits of “self-empowerment“, “helping“, and “encouragement“. I created a service concept, drawn prototype, and included my inspiration for this project.

PROTOTYPE CONCEPT: Using a combination of 3-D printing, unique textiles, braille, and audio Uber Tactile creates a custom travel experience for people living with vision impairment. We help you get there. 

FEATURES OF UBER TACTILE VANS:

• Each van comes equipped with room for up to 3 passengers and 3 service animals.
• The exterior of the car has labels on each door which say Uber Tactile and that label the door handle as well as the position of the door on the vehicle, all in braille (ex: front right passenger side door).
• The van is wheelchair accessible with side ramp access for passengers.
• The interior of the car is made of white 3-D printed textured plastic with different shapes, animals, and icons depicted in the raised surfaces for passengers to explore and experience.
• The back of each seat has a welcome sign introducing the driver and listing the features of the service in braille.
• Below the welcome sign is a quote cloud of positive, empowering, and uplifting sayings in braille.
• Passengers have the option to listen to the turn-by-turn GPS directions from a small speaker in the rear so that they can know where they are at all times.
• The rear trunk of the van has a ramp for service animal entry and enclosed bays for service animals to lay or sit in during the ride. Pet safety harnesses are available and optional to use.

INSPIRATION: Youtuber on the rise Molly Burke is one of the top voices on living with blindness online. This was inspired by her channel and her recent room makeover with Mr. Kate.

• https://www.youtube.com/user/MollyBurkeOfficial/featured
• https://www.youtube.com/watch?v=rsSCMAPD0Fg

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JOURNAL:

© Diana Davis, All Rights Reserved | www.freshsavagery.com

NOTATION: For this week the directives were Silence/Future/Justin Bieber & Selena Gomez. The idea is that I had no ideas so I decided to skip the Justin Bieber & Selena Gomez part and research Silence/Future which helped me to develop thoughts for the next 4 posts. I created a mood board for my thoughts and a summary of my research.

SILENCE RESEARCH:

Silence Definition: Silence is the absence of ambient audible sound, sounds of such low intensity they’re unnoticeable; the state of having ceased to produce sounds.

Silence in Danger: To social animals, including humans, silence can be interpreted as a distinct sign of danger.

Silence in Spirituality: Silence in spirituality is often a metaphor for inner stillness. Such silence and/or inner silence is about being in contact with one’s own true self, the divine, ultimate reality, and/or your divine nature.

Silence in Communication: Silence is used in social settings and/or conversations as contextual signifiers.

Silence in Science: 

• A 2001 study defined a default mode of the brain termed “resting”. During rest periods the brain actively internalizes and evaluates information.
• In a 2013 follow-up study, it was found that when the brain rests it integrates internal and external information to create a “conscious workspace”.
• A lack of tasks, visual distractions, and audible noise creates an opportunity for the brain to rest.
• It has also been found that silence can relieve stress and tension, as well as help to replenish cognitive resources.

“True silence is the rest of the mind; it is to the spirit what sleep is to the body, nourishment and refreshment.” – William Penn

FUTURE RESEARCH:

Future Definition: (1a) Time that is to come. (1b) What is going to happen. (2) An expectation of advancement or progressive development. (3) Something bought/sold/traded for future acceptance of delivery.

New York Times Article, “We Weren’t Built to Live in the Moment” by Martin E.P. Seligman & John Tierney:

• What separates homo sapiens from other species? Many things such as culture, use of tools, language, art, etc. have been proposed. So far none have been found to be unique to mankind alone.
• What psychologists and neuroscientists are discovering in the 21st century is a unique trait to man: that we contemplate and build the future.
• Our singular foresight has driven and created civilizations as well as sustained societies. The human power of prospection, looking into the future both consciously and unconsciously, is a central function of the human brain.

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JOURNAL: 

© Diana Davis, All Rights Reserved | www.freshsavagery.com

NOTATION: I focused on one of the things that I loved most as a kid: arts and crafts time at school and summer camp. A lot of us “grow out” of arts and crafts when we really shouldn’t, so for this project I focused on the mentor trait of “encouragement“. I imagined a service called Uber Crafty Labs, designed a mock logo, and wrote a prototype concept on the service features and goals.

PROTOTYPE CONCEPT: Uber Crafty Lab collaborates with and supports local hobby, art, craft, and scrapbooking shops where the craft labs are hosted. Craftys use the Uber Crafty app to register, sign up for Uber Pool to get to the lab events, and see upcoming crafting events. The Crafty Lab is for adults 21+ only, because who doesn’t want to mix glitter, pompoms, and pipe-cleaners with adult beverages?

Uber Crafty Labs hosts weekly craft night events with different themes like “pet rocks”, “googly-eyed monsters”, and “everything glitter” for adults of all types in order to encourage playfulness, community building, and creativity.

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JOURNAL:

© Diana Davis, All Rights Reserved | www.freshsavagery.com